Many industries can benefit from mobile technology – not just the industries that seem to go hand in hand with technological advances. One such industry that can join with mobile technology is the restaurant industry. This occurs because mobile technology offers innovative solutions that can make any industry run more smoothly by increasing the efficiency and productivity of that industry.
QR technology is one of the best ways by which the restaurant industry can benefit from mobile technology. To start with, you need to forget everything you know about QR technology. Most people have a very puerile and naïve understanding of this far-reaching technology. For example, what do you think of when someone says “QR”? You probably think of a black and white barcode. Did you know that QR codes don’t need to be black, white, and boring? It is now possible to create custom-designed QR codes: codes that are colorful and creative. These codes allow you to blend designs with your company’s logo, as well as background imagery, in order to create a code that truly stands out.
What’s more, QR codes do way more than what most people think they do. Many people think that QR codes simply bring a user to a website. This is a very limited understanding of QR technology; QR codes can actually do a number of different things. If you’re in the restaurant business, you can use QR codes to do the following whenever someone scans a code:
- Send a menu to someone’s email
- Send promotional coupons and specials to someone’s cell phone
- Display a detailed map explaining how to get to your restaurant
- Provide photos of your food and atmosphere
- Allow a user to watch a video advertisement of your restaurant
- Allow a user to enter a contest
The sky is the limit when it comes to QR technology. This technology is incredibly versatile, and can be used to solve a multitude of problems.
Smart sites provide a great opportunity to anyone in the restaurant industry: namely, the opportunity to own a website that can be altered at anytime by anyone… regardless of web know-how. This is indispensable to the restaurant industry; because restaurants are commonly adding and taking away meal specials and promotions, as well as commonly altering menu items, they need a website that is dynamic and alterable. If a restaurant’s website is difficult and time-consuming to edit, that restaurant runs the risk of providing out-dated information that could potentially infuriate customers. More importantly, websites need to be able to be viewed on a mobile device. Many people browse the Internet on a mobile phone; therefore, it is very unwise to have a website that cannot be viewed on this device.